ASOS has launched a mobile optimised web site accessible via all mobile devices including Android, Blackberry, Symbian and the iPhone. It seems a smart move with their site reporting 175,000+ visits via mobile devices every week with 24,000+ orders placed over the last six months.
Seems a really smart move just prior to the peak season, and for what is a relatively simple job for most platforms they should enjoy a pretty good Xmas with this new addition. Its great to browse on your phone, build lists and see the latest arrivals but I particularly like using mobile sites when reading magazines and sourcing that ‘must have now’ item.
Its nice to see some attention shift away from the ‘app’ and toward a much more accessible channel. Have you used it yet?