Building a new website? You MUST think about your competitors

We know that competitor analysis is one of the important factors most businesses overlook when building or refreshing their website.

Competitor analysis is critical and will provide you with a useful inside which will help you make strategic business and technology decisions.


1. Identify your key competitors

Identify who your real competitors are, this isn’t necessarily the company operating in your same geographic location, selling same products and services as you are.

You should use some of your keywords on popular search engines like Google, to find out who all are ranking well against you. If you do this on a regular basis you will discover who your true online competitors are.

2. Determine what technology they are using

There are several online tools (Wappalzer & Builtwith) available that can give you various statistics about the technologies used on a website. During this exercise, you will come across other useful techniques that competitors are using, or some that you didn’t realise were possible or existed

3. Feature comparison

Compare the features and functionality your competitors are offering on their sites. This is especially useful if you are developing a new ecommerce site.

4. Design

Getting the right “look and feel” for your online presence is crucial and the majority of our clients want to stand out from the crowd and have a more creative or functionality design than the competition.

 5. Online Marketing

By looking at your competitions’ online presence, you may be able to take some useful tips

and tricks from what kind of SEO they’re carrying out, what social media content works and generates interaction with the target audience.

We always recommend you to undertake competitor analysis yourself as well as your web design and web development agency. It will help you to make informed decisions based on what’s going on in the market so that you can step ahead of your competition.

If you have any website design or development requirements please contact us on or call 0333 5775 300. Here at Impression DP always conduct a thorough competitor analysis and investigation before starting a project.