Towards the latter end of 2014 specialist clothing manufactures, Fidelity, approached us with the chance to design and develop their first website. With this blank canvas opportunity, we’ve worked with the Fidelity team to build from scratch their online presence, with the aim to penetrate new distribution channels that will enable Fidelity to attract new growth and opportunities.
The first stage of the project was to build and launch a new Magento ecommerce website to include a portfolio of Fidelity’s products. In the second stage, we developed the website to include a translation functionality, enabling users to convert the website into five languages. The website launched in November of 2014 and to coincide with the go-live we also designed and produced a collection of A4 presentation folders, taking Fidelity’s new digital presence offline.
Chris Holden, Managing Director of Fidelity said: “The launch of our online presence and new marketing materials is a key part of our growth plans for the next 2-3 years and Impression have been an in-valuable partner in this process. We approached them as we wanted a highly creative design agency and they certainly have lived upto their reputation.”
Key project features:
- Magento Ecommerce
- Offline marketing collateral design & print