Insight

Google Penguin 3.0 is out – could you be affected?

Google has released the long awaited Penguin 3.0 update over the weekend, a day earlier than the official announcement from Google. The last Penguin update was in October 2013 so it’s been a long time coming.

The new Google algorithm has been created to penalise old spammy SEO techniques of unnatural link building on websites. This will affect the kind of cheap SEO packaging that are often outsourced to India or link farms where website owners can buy 1000’s of links for minimal cost to quick Google ranking gains. Any websites that have been engaged in this type of SEO we expect to be hit hard.

The last couple of Penguin updates in 2012 and 2013 have targeted spammy SEO tactics such as directory listing links, anchor text keyword and link farm networks but the new Penguin algorithm will take it a step further in fishing out unnatural link building.

During the last Penguin updates, we heard of many website having upto 95% of their website traffic gone instantly and we’d expect the same to happen this time round. Brand of all sizes will be affected.

 

Tips:

– Keep an eye of your ranking over the coming weeks.

– If you are affected from the new release it’s time to take action to fix the unnatural links Read More Here. If you don’t then future Google algorithm updates are likely to hurt branding that have historically engaged in unnatural link building more and more.

 

What we can do?

– We’ve helped over 50 clients recover from Google penalties of the past and ensure of ethic and natural SEO and online marketing.

– Get your SEO foundations right so you have a natural platform to build upon.

– We provide a free audit to anyone hits by Google’s algorithm update so get in touch with us today to speak to one of our search team.

 

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