Parnership with Chelsea based Candy Kittens launched

Impression has designed & developed the new ecommerce website for fashionable confectionery brand Candy Kittens founded by ‘Made in Chelsea’ star Jamie Laing.

Candy Kittens has grown from strength to strength in its first twelve months of trading and shows no signs of stopping. In addition to the launch of the new website –, the brand is enjoying a fast paced summer tour which has seen stores pop up in Leeds, Bath and Chelsea. The apparel line is inspired by the latest trends and the Summer collection features neon colours, bold prints in fashion forward style.

The new transnational website has been designed and developed using the Magento platform. The website is part of the agency’s expanding digital portfolio of fashion e-commerce sites that include Anglo-Swedish watch brand Larsson & Jennings and Fourth & Main of Carnaby Street London.

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Charley Hartley founder of Impression, said: “Candy Kittens required a digital platform and an agency that could support the company as it evolved into a nationally recognised brand. The fun fashionable products are well suited to our highly creative design team. We’re privileged to be working with the brand as it develops its fast growing online sales channel.”

Candy Kittens Brand Director Ed Williams, said: “We wanted to build a long-term relationship with an e-commerce agency with a professional approach and a proven track record, especially in the premium brands sector. Impression’s management, design & technical teams have been a pleasure to work with and the site is already driving sales.”

The new website retails the men’s and women’s fashion collections, including T-shirts and hoodies featuring Jamie’s signature ‘Pardy’ and ‘Yeah Boi’ slogans, lifestyle gifts, and Candy Kittens sweet treats.