Impression has had a strong start to 2015 with a series of new business wins. The surge in account wins has allowed the agency to grow the in-house team and make the shift from a project by project web design agency, to a strategic digital agency. The adjustment in Impression’s business model has seen the three most recent account wins be converted into retained clients, with Impression appointed to manage their online marketing campaigns.
January kicked off with the first win for Impression, Northern Energy, an independent supplier of oil and LPG gas for domestic, commercial and agricultural purposes. Impression has been brought on-board to review the brand’s online offering, re-design the website and develop a new mobile app which will enable customers to buy fuel and manage their accounts.
The second win is a new venture for Kirstie Gibbs, Senior Jewellery Buyer for Harrods. Gibbs is set to launch, The Alkemistry, a high-end luxury jewellery brand. Impression have been involved from conception and have played a key role in the creation of the brand, developed a global ecommerce solution and roll out of a digital marketing strategy across multiple channels.
The most recent win for Impression is with leading occupational health physiotherapists, Fitback, who are commissioned directly by Alpro Soya, Morrisons and Red Bull Racing to maintain employee health and well-being. Impression have been engaged to align their online presence, launch their new digital identity and deliver long-term online marketing support.
Charlie Hartley, Managing Director of Impression had this to say:
“We’ve had a prosperous start to the year; with a surge in new business and all three accounts converting into retained contracts. It’s a big win for Impression as it reflects our shift from a web design agency to a strategic digital agency. We have only been able to make the shift by bringing additional expertise in-house. Now we can offer online marketing support, enabling us to deliver digital solutions to business objectives. Looking forward, with the change in our business model which has had a reflection in our client base, by the end of quarter four we’re hoping to have significantly grown the design and development team with several new recruits. It’s a truly exciting time for Impression.”