Work

Impression launch new Neoligaments website

Neoligaments approached Harrogate based digital agency Impression to create a stronger online B2B presence and show why they are a global leading medical device organisation since 1982. Through the agencies experience, passion for design and smooth planning process, we made this possible.

Neoligaments was established in 1982 in Leeds, and is a leading British medical device company specialising in the design, development, manufacture and supply of implantable textile-based scaffolds for the sports medicine and orthopaedic markets.

Brand discovery

A key part of any digital project is the planning and discovery phase. Understanding the brand proposition, mapping out site structure, page content through wireframing and defining clear KPIs make for a successful campaign delivery that meet the objectives for each client. With Neoligaments we engaged with the marketing, design and management to fully understand the brand proposition. Using powerful imagery and the opening strapline “The Future of sports medicine” help to give the new website a big impact on landing. We delivered a site that clear communicates the company offering and global nature of their business.

Design & Build

Given the content of the website, we designed a site with a clear and easy to use navigation structure creating a streamlined user experience.

Working with the existing Neoligaments brand guidelines, we worked closely with the in-house Neoligaments marketing & design teams to establish the “look and feel” of the website.

The website is built on a powerful custom WordPress CMS platform giving the client great flexibility to manage page content into the future.Neo-Website

Impression’s Account Director Richard Pickles says, “Neoligaments have been a wonderful client to work with. From the start, it’s been a collaborative process and they’ve been very receptive to our creative solutions to their business problems. The project has given us some valuable experience working in such a unique sector