Insight

John Lewis Christmas Advert – Social Media

Is it really that time of year again?

The battle of Christmas Adverts via Social Media has begun!

Last year John Lewis released their Hare & Bear Christmas advert and it broke its own record for social media presence. After 24 hours of the advert debut over 49,000 tweets were made, a few days later it had over 4.5 million hits on YouTube! Its popularity and mentions via social media beat their own record that they set in 2012 from the Snowman Advert which was mentioned 220,768 for the whole month of November.

Earlier today John Lewis released their 2014 Monty the Penguin Christmas advert, will this break their own records for Social Media yet again? Watch this space…..