Finally the website has arrived. Take a look here:
The editorially-led site includes home page features such as The 32 Essential Items Every Man Should Own, a video interview with designer Paul Smith, a Journal section which functions as an online magazine, and a style directory offering customers styling advice.
The site also interviews eight men of the moment including a musician, a poet and a motorcycle designer about their wardrobe choices.The first purchase made on the site following launch was a pair of Gucci sunglasses.
Mr Porter is aimed at affluent male shoppers and will offer more than 80 brands including Ralph Lauren, Burberry and YSL across menswear, footwear and accessories in addition to offering style advice.