Cards on the table
We took the time to research the industry, competitors, and their existing online presence, to identify where Napoleons were falling short, and where opportunities lay. As the current website isn’t mobile friendly, we also factored SEO into our research. The owners were impressed by our comprehensive pitch, which included proposals for the new site structure and digital marketing strategy, and believed we were best placed to deliver on the vision they had for the business.
“We’re really excited about our collaboration with Napoleons,” says Charlie Hartley, Director at Impression. “During the pitch, our creative & digital marketing teams put a big focus on a long-term brand strategy for Napoleons beyond the launch of their new website.
We wanted to show we understood the unique offering Napoleons have and the online opportunities available after looking at Google Analytics data. We’ll be working to craft the brand message, overall design direction and reflect the in-casino experience online.”
Rethinking the experience… mobile first
From our early research we gathered data showing that 60% of the web traffic was on mobile. Since Napoleons users are mobile driven, we will be focusing on designing elements that will scale perfectly between devices, to provide an equally engaging experience on mobile as on desktop.
During the project we will be working closely with the Napoleons internal team to draft wireframes before prototyping the site’s architecture, after which creative will get underway.
In the run up to Christmas, we will be supporting the brand’s marketing strategy, using a multi-faceted approach that involves optimised landing pages, PPC, display advertising and more Visit Website.