SEO Tips: White Hat vs Black Hat Techniques

If as part of your overall marketing plan, “SEO” is on the list then we often find clients confused by the various offerings they find in front of them.

These range from companies offering “guaranteed first page rankings for less than £100” to more professional and more expensive digital agencies.

The cheap companies will most likely be using black hat link building techniques that will risk your website becoming blacklisted by the major search engines. This may work in the very short term but long term you’ll pay the price and Google will remove the site from its index. We’ve seen it happen on many occasions to unsuspecting clients and the cost for link removals often costs far more than the initial fee they paid out for the cheap SEO service.

This SEO infographic helps to show the difference between the good organic SEO techniques and old hat spammy link building techniques Google hates!