Insight

Is WooCommerce Suitable for Large eCommerce Websites?

For retailers with big goals in mind, eCommerce sites are the gateway to business growth. However, with so much emphasis on these platforms, it’s understandable that many decision-makers are nervous about whether their eCommerce solution can support large volumes of products and orders.

WooCommerce, a CRM-based platform, can do just that. Questions have been raised over its viability, but in our eyes they are entirely misplaced. Let us explain why we think it’s the dark horse in the eCommerce race:

Easy to use and tinker with

When approaching an agency like ours, it’s understandable to ask for a modicum of control over the finished product. While platforms like Magento most certainly have their merits for a flashy, personalised user experience, they’re almost impossible to manipulate unless you’re a trained developer.

WooCommerce, on the other hand, functions like a WordPress plug-in. It has simple administrative features that allow you to upload new products, edit content and play with the look of the site when the need arises. Big retailers can therefore add gradual changes in line with their business strategy.

You only need to look at websites like Large Outdoors to see the incredible results that can be achieved through WooCommerce. Simple yet sophisticated, the home page acts as an inviting portal to search for a wide variety of challenges and walking events.

Meanwhile, contemporary fashion brand Striiiipes stretches the capabilities of the platform, segmenting their iPad covers, scarves and pin accessories in a minimalistic design to enable fast navigation.

SKUs aren’t an issue

A common charge levelled at WooCommerce is its limitations for handling large numbers of SKUs (Stock Keeping Units). This is patently untrue, since the platform can store up to 10,000 products, all of which can be assigned an SKU.

Additionally, the litmus test of your site boils down to how many sales-per-second it can cope with, something that’s laid at the feet of your web hosting provider, not the platform itself.

In essence, demand can be dealt with as long as your hosting is top quality. With this in place, WooCommerce can capably track the stages of an order through to completion. So you won’t ever have the fear that sales will outstrip your available stock.

Popularity speaks for itself

If you’re still in doubt about the CRM system’s merits, it only takes a couple of facts to counter them. A staggering 39% of all eCommerce sites have been constructed with WooCommerce, including up-and-coming brands like The Feed.

And it’s not just ambitious startups that use WooCommerce for its style and functionality; this platform also supports the glossy, high-end image of brands such as Owatrol UK and Brodie Cashmere.

Hopefully we’ve reassured you that stepping into the WooCommerce arena is a smart move, whatever scale you’re aiming for. By partnering with a web design agency like Impression, you can get to grips with this platform and ensure the final results align to your vision.