A refreshing digital experience for a new alcoholic slushy brand

We were thrilled to be selected to work with Ice & Easy on their brand new website & digital marketing. 

Taking a new product to market can be a daunting and exciting task, but with our experience in the sector we set out to make a real impact on the market for such an innovative new brand.

Already having their branding and packaging in place following lots of market research and focus groups, it was now up to us to make them stand out online. We had a 2 day photoshoot capturing the product in a lifestyle environment and another in studio to get some great product shots to work with.

  • WEB DESIGN & BUILD
  • PHOTOGRAPHY
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Anyone for a picnic?

The very nature of the product screams Summer BBQs and warm evenings spent with friends having a great time. We had to translate this online, and so by using bold, bright colours paired with a friendly script font, we have brought the character of each flavour to life.

Quickly establishing on page content

The very nature of the product screams Summer BBQs and warm evenings spent with friends having a great time. We had to translate this online, and so by using bold, bright colours paired with a friendly script font, we have brought the character of each flavour to life.

Ooo that’s a nice idea!

The versatility of the product is a really exciting element of the brand, coupling this with ‘fun in the sun’ attitude, there is a variety of ways to consume the product. Having a Pina Colada out of a coconut or turning a Strawberry Daiquiri into an iced lolly are just a couple of ways to experiment and have some fun with the product. Bringing these ideas onto the website just adds to the character of the brand and keeps consumers returning and posting their experiences on social media.

The design

The design of the website is super fun with bright colours complementing the product photography. The key to capturing the true essence of the product was to shoot it in a very loose fashion and really showing that relaxed summer vibe. Pushing their social media presence is also a key factor for the brand, we want anyone landing on the site to follow them on social media and engage with them by posting pictures and using their hashtag.