Brand & digital transformation for Europe’s largest ice manufacturer
The Ice Co needed their branding aligned from the ground up. Following a brand review, we created an extensive brand guidelines document introducing the new style, colour schemes and digital language. We worked closely with the Ice Co marketing team to define how we wanted the brand to work in the digital space as well as in offline communications.
The Ice Co had an outdated, slow and non-responsive website so Impression we’re appointed to help the brand stand out from the crowd and offer their target audience a engaging online experience. From the start of the project we help shape the content strategy put in place by the marketing team with the aim of driving far higher levels of user engagement and conversions.